The Center for Early Success is taking the message of the First 2,000 Days directly to the community with the launch of two new billboards. This high-profile placement aims to raise awareness about the critical importance of a child’s earliest years and the long-term benefits of quality early learning.
The campaign is built on the core principle that “brains are built, not born.” This refers to the period from birth to age five, during which a child’s brain develops at a rapid pace—up to 90% of its total growth. It’s in these first 2,000 days that children form the mental pathways for future learning, develop healthy habits, and lay the foundation for essential social skills.
The billboards serve as a powerful reminder to every parent, caregiver, and community member that their involvement in a child’s life is a vital investment. By focusing on overall health, providing supportive environments, and ensuring access to high-quality learning programs, we can set the stage for a child’s future success.
This effort goes beyond individual achievement. The campaign highlights that a strong foundation in early childhood is a cornerstone of a thriving community, leading to benefits like increased health and wellness, crime reduction, and economic prosperity. The campaign also points out the significant impact of childcare concerns on the workforce, noting that such issues cost businesses in Virginia over $1 billion annually.
The new billboards are a call to action, urging everyone to get involved and learn how they can make a difference.
To learn more about the campaign and how to support high-quality, you can visit the official website by clicking the button below.